Blizzard, the brains behind World of Warcraft, is expanding into Austin, Texas - the Cradle of Gaming. Apparently, the Irvine, California-based company would be setting up a customer support center in the city.

The Blizzard office in Austin will be housing game masters, quality control, I.T., and human resource folks. A Blizzard rep also mentioned that the Austin office "is all in-house Blizzard people. It’s not going to be made up of third party providers".

This move by Blizzard confirms a recent report in the Austin Business Journal which mentioned that Blizzard is setting up house in Austin. This was so because the company has secured a 46,000 square foot office building in the Northeast Austin area and that they are planning on employing 500 people. To that, Blizzard replied that the 500-employee figure is just a tad too much and that they will simply hire people as needed.