What to do when your event is drawing flak and your circle of supporters are leaving one by one? Try a different strategy, for one. And this is what ESA seems to be doing for next year's E3. Talks of them "going public" are circulating the Internet's grapevines. But how probable is this move?

Blizzard (or rather, Activision Blizzard) has updated the World of Warcraft site's guide section with a guide list for Northrend's territories. Further details regarding this matter are available in the full article.

Ready for your regular dose of QJ.NET's World of Warcraft Weekend Warrior? Blizzard CEO Mike Morhaime brought the top news of this week, as he clues us in on when Wrath of the Lich King will launch. That revelation and more are available over in the full article.

Coming up in World of Warcraft is another reason to check out every nook and cranny of Azeroth and Outland (and soon, Northrend), and the achievements are no less than numerous. Blizzard's division of the Activision Blizzard merger decided to cater to the players who are goal oriented and looking for additional replayability, but only if those players would line up again for World of Warcraft: Wrath of the Lich King. Get a sneak peek of the new feature inside the full story.

Welcome to the latest episode of QJ.NET's World of Warcraft Weekend Warrior! Hot off the press for this week is news of Activision's official merger with Vivendi. On the streets, there's also word of a particular piece of art that hints that Northrend might be hitting the shelves sooner than we think. Head on over to the full article for the rest of the details!

Well, it looks as if the merger between Activision and Vivendi has finally reached its end. We've just received a press release that lets us fully make use of our Activision-Blizzard tag. Learn more about the merger after the jump!

Some shareholders were apparently not too pleased when Activision and Vivendi made known their plans to form a merger, and filed an injunction suit in an attempt to stop the development in its tracks. All was for naught, however, when the court denied the request to intervene in the planned merger. More details in the full article.

Contrary to what the many fans who shook their heads in disbelief believed when the news of the two publisher's pending merger hit the press, the deal apparently wasn't spurred by Vivendi and Activision. In fact, Paul Sams of Blizzard Entertainment revealed that the merger was pretty much their decision as well - or at least, they chose the company they wished to merge with. Get the full story at...well, the full story!

Electronics Arts head honcho Peter Moore has always been outspoken about his grand plans for the publisher's EA Sports titles. Just how grand  are his plans? Enough to claim that fellow industry giant Activision-Blizzard won't be able to compete with them. Quite a statement to say against the company that brought us the Guitar Hero franchise. More in the full article.

A lot of people have split opinions on the effectiveness of in-game advertising. However, Sony's chief executive Howard Stern expressed his doubts on the potential of that particular marketing trend. He wasn't alone in the idea either; other big names from major companies such as NBC Universal and Activision Blizzard voiced similar sentiments.

For more details, check out the full article after the jump!