BlizzCon 2007 is already exciting as it is given all the details and information we know about it so far. In an interesting development, we learned today that the famed event is about to become more important as it will be graced by the presence of legendary comic book artist Jim Lee.

Lee has worked with both Marvel Comics and DC Comics and his most notable creations include X-Men, Punisher, Superman and even the Dark Knight himself, Batman. In case you don't know, he also did the cover for the recently announced World of Warcraft comic book - hence his presence at BlizzCon.

If you want to catch him, be sure to be at the DC booth on August 3 between 9 a.m. to 11 a.m. He will be happy to chat with attendees as well as sign autographs. BlizzCon 2007 will be held at the Anaheim Convention Center in California.

This is definitely Blizzard's week on the spotlight as The Burning Crusade continues to disappear from shelves faster than you can say, "Hotcakes." WoW has wowed the world over with gamers' warm reception of TBC and we all want to know what their secret is. Itzik Ben Bassat, Vice President of Development at Blizzard gave some insight in an interview with Empire Online.

According to him, the thing that makes WoW last (as it has been online for two years) is its playability, since nearly every guy and his brother can play it. Fantasy is always appealing, as the masses are basically always drawn to anything fantasy-based (read: Harry Potter and LotRO). WoW's popularity has reached beyond the gaming world and crossed over to having a card game, a clothing line, plus an episode of South Park.

WoW has an estimated player count of eight million. Just how many girls do they think play? WoW has made itself playable for girls when the female species are stereotyped as gaming inept. Anyway, it has attracted gamers of all shapes and sizes since the game is role playing, social, and competitive - all rolled into one. It fuels everybody's needs.

The World of Warcraft movie is currently in the works (along with Blizzard's new MMO), with Legendary Pictures, makers of Superman Returns and Batman Begins. So far, all we've had was Fanatik's film so we'll be crossing our fingers and praying at night for that WoW movie.